A senior GTM voice.
Without the full commitment.
You own GTM. You didn't come from marketing. Your team needs more strategic direction than you can give them and you need someone who can tell you honestly whether what they're doing is right. That's what GTM Advisory is for.
The Gap
You own the GTM function. But you can't always evaluate it.
Most founders, CEOs, and CROs who own GTM didn’t come up through marketing. You understand commercial outcomes, pipeline, revenue, retention. But when your Head of Marketing or BDR lead brings you a quarterly plan, a channel strategy, or a budget request, you don’t always have the context to know whether it’s right.
So you either approve things you’re not sure about, or you block things that might have worked. Neither is a good position to be in.
The Problem
Your GTM team is making senior decisions without a senior voice in the room.
A Head of Marketing, BDR lead, or senior IC who reports directly to a non-marketing leader is operating without a strategic ceiling. They’re making positioning calls, channel decisions, BDR motion trade-offs, and tech stack choices that would normally be reviewed by someone more senior.
Some of those decisions will be right. Some won’t. And without a senior GTM voice in the room, neither of you will know which is which until it’s too late.
How Does It Work?
A standing engagement. A senior GTM voice. On your terms.
GTM Advisory starts with a 90-minute session every two weeks. That’s enough time to pressure-test a strategy, work through a specific decision, review what’s working, or plan what comes next. From there, the structure adapts to what you actually need.
There’s no fixed agenda. You bring what’s on your mind — a quarterly plan you want challenged, a BDR motion that isn’t converting, a tech stack decision you’re unsure about, a board question you don’t have a good answer to. We work through it together.
It’s not consulting. There’s no deck at the end. It’s a thinking partner with fifteen years of B2B tech GTM experience who tells you what they actually think, no sugar coating or politics, across marketing, demand generation, BDR, operations, and the systems that tie it all together.
What are the topics I can advise on?
Advisory isn’t limited to one area of marketing. If it affects your pipeline, your team, or your positioning it’s in scope.
Is your GTM focused on the right ICP? Is your positioning landing? Are your channels aligned to where your buyers actually are? Pressure-test the strategy before you execute it.
Should you be running paid ads right now? Is content the right investment at your stage? What should your team be spending their time on? Get a clear view on what to focus on and what to stop aligning that work to your business goals.
Is your BDR or SDR function set up correctly? Are they targeting the right ICP with the right message? Advisory covers outbound strategy, enablement, and how to build a motion that generates qualified pipeline.
Are you using the right tools? Is your CRM and marketing automation set up in a way that gives you visibility? Advisory covers stack decisions, HubSpot setup and strategy, and the operational infrastructure that makes the rest of GTM work.
Ready to make a marketing or BDR hire? Not sure if your current team structure is right? Advisory covers role definitions, hiring decisions, and how to build a GTM function that scales.
Accordion Content
Supporting Services
Not every situation calls for fractional leadership. Here’s where the other services fit.
Fractional Leadership
Hire me to build and shape your marketing function
I embed as your fractional marketing leader. Build the strategy, run the team, generate pipeline, and hire your replacement leader with the function set up for success.
Learn More >
Individual Coaching
Shift your teams mind set from task and activity based to revenue based.
For leaders who want to develop a team member’s commercial or creative thinking. Evolve from ticking off tasks to productive work that grows the business the right way.
Learn More >